Driving the new 2021 Ford Bronco Sport is an exercise in explaining what it is and, equally important, what it isn’t. The new Bronco Sport is many things—off-road–capable, great to drive, and well designed—but what it isn’t is the Ford Bronco. I couldn’t drive anywhere in the Bronco Sport without hearing one of the following comments:
“Oh. That’s the new Ford Bronco? It’s smaller than I expected.”
“Bronco Sport? Like a Raptor?”
“Isn’t that supposed to be a convertible?”
The public aren’t the only people confused. Mainstream press—and even the occasional automotive media outlet—have at times mistaken the Bronco Sport for the “big” Bronco, using the former’s photos or specs to represent the latter. If the people who are paid to know these things get it wrong on occasion, how can the public be expected to keep things straight?
What Does This All Mean?
We reached out to Ford for comment on the Bronco Sport’s name and how it plans to combat public confusion over the two Broncos, but we have yet to hear back.
Despite general confusion surrounding the Bronco Sport’s position in the marketplace, ultimately, we suspect this will be a moot point. Few these days confuse a Discovery Sport for a Discovery. Once the Bronco finally goes on sale and starts becoming commonplace on streets across the country, we expect most Bronco Sport/Bronco confusion will quickly dissipate. In the meantime, though, Bronco Sport owners and Ford dealers ought to be prepared for lots of conversations that begin with, “Well, actually …”
The Worst Part About the Ford Bronco Sport Is Its Name appeared first on MotorTrend.By: Erika Pizano
Title: The Worst Part About the Ford Bronco Sport Is Its Name
Sourced From: www.motortrend.com/news/ford-bronco-sport-name-confusion/
Published Date: Mon, 14 Jun 2021 13:00:23 +0000
