Ford is having a good inning. It is hitting it out of the park with interest in four new vehicles: The 2021 Ford Bronco SUV, which is finally in production; the electric 2022 Ford F-150 Lightning fullsize pickup truck; the smaller 2022 Ford Maverick hybrid pickup truck; and the electric 2022 Ford E-Transit commercial van.
Reservations are strong, Ford CEO Jim Farley said during the Deutsche Bank Global Auto Industry Conference. Filling them all will take some time. A shortage of semiconductor chips means inventory is not expected to return to normal levels until 2022.
Ford’s Rosier Financial Picture
Because demand is so strong, Farley says second-quarter earnings will be better than originally forecast and stronger than a year ago. The financial picture has gotten rosier in recent months as costs have been lower and prices higher, which has helped the bottom line.
General Motors has also painted a rosier picture for the quarter, saying profits could be $4 billion higher than forecast, and GM will further increase its investment in EV and autonomous vehicle technologies to $35 billion through 2025 and add two more battery plants in the U.S. in addition to the two already under construction.
GM has said it plans to offer 30 new EVs globally by 2025, including the 2022 GMC Hummer EV full-size pickup truck and the 2023 Cadillac Lyriq mid-size crossover.
Ford Bronco Sold Out for Years, Orders Pour in for F-150 Lightning and Maverick appeared first on MotorTrend.By: Alisa Priddle
Title: Ford Bronco Sold Out for Years, Orders Pour in for F-150 Lightning and Maverick
Sourced From: www.motortrend.com/news/ford-bronco-f-150-lightning-maverick-orders-reservations-outlook/
Published Date: Fri, 18 Jun 2021 16:16:54 +0000
