Ford has a new name for the work truck version of the 2022 Ford F-150 Lightning full-size electric pickup truck. It is the F-150 Lightning Pro, and it goes on sale in May 2022 for under $42,000.
We also have a better idea of how Ford is able to offer the Ford F-150 Lightning lineup of electric pickup trucks at a surprisingly low price: starting at $41,669 (with destination) for the standard battery and $51,669 with the extended range. The sheer volume of F-Series sales—about 900,000 a year—provides huge savings by leveraging economies of scale. Ford kept the dimensions of the SuperCrew cab and 5.5-foot bed of the Lightning and Lightning Pro the same as their gasoline counterparts so that there is a giant shared parts bin to pull from.
The other key: Ford has a number of services it will offer customers, and while many will appeal to retail customers, it is the commercial fleet owner or business truck operator who stands to benefit the most from data and software-based services designed for maximum uptime and productivity. And Ford will benefit from the subscription and user fees.
Ford Prioritizing Commercial Customers
Under Ford CEO Jim Farley, serving the needs of commercial customers is a priority. Ford has a 43 percent share of the Class 1–7 commercial full-size truck and van market in the U.S. and forecasts demand will exceed 1 million annual units by 2030.
The F-150 Lightning was designed with the needs of commercial customers in mind from the outset, North America general manager of Commercial Business Ted Cannis said. Maintenance costs should go down 40 percent over eight years and 100,000 miles, he said, while the truck retains the same residual value as the current F-Series. The 5.5-foot bed is ready for easy upfitting and keeping the same dimensions and mounting points as the comparable gasoline-powered truck allows owners to use their existing accessories in the new electric trucks.
“This will be a viable, profitable business proposition for Ford,” Cannis said.
The Lightning Pro is the second electric commercial vehicle from Ford, and those interested can register at Ford.Fleet.com. The 2022 Ford E-Transit commercial van goes on sale this year with three roof heights, three wheelbase lengths, and cutaway and chassis cab variants.
2022 Ford F-150 Lightning Pro: This Electric Truck Is Built to Work appeared first on MotorTrend.
By: Alisa Priddle
Title: 2022 Ford F-150 Lightning Pro: This Electric Truck Is Built to Work
Sourced From: www.motortrend.com/news/2022-ford-f-150-lightning-pro-electric-commercial-truck/
Published Date: Mon, 24 May 2021 10:01:25 +0000
